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Episode 18 - A Luxury Brand in the Metaverse
Manage episode 372373564 series 3369669
The Gage द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Gage या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Our CEO speaks to Ali Walker, Chief Creative Officer at Asprey Studio, the luxury brand that recently got involved in non-fungible tokens or NFTs. They discuss Asprey’s recent partnership with Bugatti, Web 3.0 as it relates to luxury brands, and whether Asprey has any plans to delve into the Metaverse.
🎧Link to our other podcasts: https://www.greengage.co/podcasts
ABOUT ASPREY
Asprey International Limited, formerly Asprey & Garrard Limited, founded in 1781 is a United Kingdom-based designer, manufacturer and retailer of jewellery, silverware, home goods, leather goods, timepieces, and a retailer of books. Asprey's flagship retail store is located on Bruton Street, Mayfair in London, United Kingdom
HIGHLIGHTS
▶ How the 242-year-old Asprey luxury brand is approaching Web3.0 and the Metaverse
▶ Building an NFT community in the luxury industry
▶ IP consideration for luxury brands engaged in crypto projects
TIMESTAMPS
00:00 Intro
01:09 Ali's background
02:32 How to bring the traditions of a 240-year old brand into the digital age?
06:41 The IP considerations in the partnership with Bugatti
08:04 How Asprey’s NFT community differs from their traditional customer base
10:26 Asprey's approach to digital partnerships
11:09 How is digital wealth evolving?
12:41 The Metaverse effect
14:47 The value of IP in the Metaverse for brands
16:25 English Law as a setting up the intellectual property
🎧Link to our other podcasts: https://www.greengage.co/podcasts
ABOUT ASPREY
Asprey International Limited, formerly Asprey & Garrard Limited, founded in 1781 is a United Kingdom-based designer, manufacturer and retailer of jewellery, silverware, home goods, leather goods, timepieces, and a retailer of books. Asprey's flagship retail store is located on Bruton Street, Mayfair in London, United Kingdom
HIGHLIGHTS
▶ How the 242-year-old Asprey luxury brand is approaching Web3.0 and the Metaverse
▶ Building an NFT community in the luxury industry
▶ IP consideration for luxury brands engaged in crypto projects
TIMESTAMPS
00:00 Intro
01:09 Ali's background
02:32 How to bring the traditions of a 240-year old brand into the digital age?
06:41 The IP considerations in the partnership with Bugatti
08:04 How Asprey’s NFT community differs from their traditional customer base
10:26 Asprey's approach to digital partnerships
11:09 How is digital wealth evolving?
12:41 The Metaverse effect
14:47 The value of IP in the Metaverse for brands
16:25 English Law as a setting up the intellectual property
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