Episode 23: Decoding Behavioral Finance with Merle van den Akker

The Future-Ready Advisor

Episode Summary:

In this episode of The Future-Ready Advisor, host Sam Sivarajan welcomes Merle van den Akker, an active voice in behavioral finance. Broadcasting from Sydney, Merle provides a detailed exploration of how deep-seated human behaviors and biases affect financial decision-making. With her extensive background in behavioral science, she offers a treasure trove of insights that can revolutionize the way financial advisors interact with and advise their clients.

Key Quote from the Episode [6:05]:

"No, it is very, very recent. That's why I get this question all the time. People are intrigued by the evolving role of a behavioral science manager." - Merle

Topics discussed in this episode:

• Understanding Behavioral Biases [7:43]
• Superannuation Insights from Australia [9:28]
• Impact of Financial Nudges [15:39]
• Future of Financial Advice Amidst AI Integration [33:10]

Resources mentioned in this episode:

• Money on the Mind Blog [49:19]
• LinkedIn Profile of Merle van den Akker [49:50]

Episode transcript:

Access the full transcript for the whole conversation on the growing role for behavioural finance in financial services.

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