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The Power of Your Purpose - with Carol Cone
Manage episode 313590070 series 3277180
More Space For Light द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री More Space For Light या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
"I always would ask people at the end of my speeches, "What is your purpose?" But now I'm saying, "What is the power of your purpose?," because we're getting into the evolution of people who will understand that this is growth." – Carol Cone
In this episode, Aki and Carol touch on -
- What purpose really is and how it has evolved
- Purpose washing and how brands and organisations can develop and operationalise authentic purpose
- The impact of company embedded purpose on growth and profits
- The future of social purpose and Carol Cone ON PURPOSE
Carol Cone
Carol is internationally recognised for her work in purpose, corporate citizenship and CSR. Carol Cone ON PURPOSE is her fourth enterprise activating her purpose: to educate, inspire and accelerate purpose strategy, programs and impacts for corporations, brands, nonprofits and current and emerging professionals around the globe.
For more than 35 years, Cone has embraced a steadfast commitment to leading the purpose movement. Cone has executed over 250 purpose programs—from overall enterprise purpose to social purpose, ESG strategies and communications, to cause branding and nonprofit positioning, fundraising and stakeholder engagement. To amplify the value of purpose, over her career she has also conducted more than 30 research studies, to educate and inspire professionals to embrace this critical strategy. She also hosts the podcast, Purpose 360, nearing 100 interviews to date. And to support more powerful business and nonprofit partnerships, she authored Breakthrough Nonprofit Branding.
Links
- Website - Carol Cone On Purpose
- Podcast - Purpose 360
- Book - Breakthrough Nonprofit Branding
- My Special Aflac Duck
- How companies can address the past with honesty—and move forward with purpose
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About More Space For Light
More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.
To learn more about us -
- ⚡️ See how we help our clients succeed.
- 💪🏻 How we can POWER UP your team.
- 💡 Connect with us on LinkedIn and Instagram
- 🎬 Catch up on The Future Of Now series.
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