Timing the Exit: How Founders Know When It’s Time to Sell

The Founder's Journey to Exit

When is the best time to sell your business? In this episode, Evergreen M&A Senior Advisor Hannah Huke sits down with Evergreen Partner Robert Radlich and Managing Director Dr. Azza Kennedy to unpack one of the most common — and costly — questions founders face: exit timing.

They discuss when business owners should start thinking about selling, why the best exits often happen while a company is still growing, and how early preparation creates leverage, optionality, and negotiating power. You’ll learn how private equity buyers evaluate timing, why waiting for “one more year” can backfire, and how getting advice early helps founders protect value, reduce risk, and control their outcome — whether a sale happens now or years down the road.

If you’re a founder considering a future exit, navigating private equity interest, or simply want to understand how to sell from a position of strength, this episode breaks down what smart timing really looks like.

Real founders. Real exits. Real lessons from the journey. Brought to you by Evergreen M&A: Advisory for Founders.