FIR #392: Going Below the Surface into Dark Social Media

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Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are not exclusively a place for ne'er-do-wells, criminals, and extremists. Dark Social includes messaging apps, private discussion groups on popular public forums, and even email. An increasing share of conversations about brands is taking place on the Dark Web, according to new research. How can communicators monitor it and influence the conversation in their favor? Neville and Shel dive into the Deep Web in this short midweek episode.
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