FIR #381: The State of Trust in 2024

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It happens every year, as surely as the Tiffany ball will drop in Times Square on New Year's Eve: Edelman has released its annual Trust Barometer with a focus on the public's views on innovation and the pace of change, along with the usual dimensions of trust the survey tracks every year. Neville and Shel examine some of the study's core findings and reflect on their meaning for today's communication professionals. Also in this episode, Neville and Shel discuss a court case in the U.K. in which an employee was told she could not work remotely and had to return to the office, along with other developments in the whole remote-hybrid-return-to-the-office battle; a global advertising conglomerate did something remarkably creative with synthetic media, demonstrating some of the positives that are possible with AI-generated hyperrealistic video; and a scandal 20 years in the making has erupted in the UK thanks to a four-part docudrama. In his tech report, Dan York reports on WhatsApp's launch of voice updates, Threads' plans for integration with the fediverse; generative AI developments, and a couple of milestone anniversaries.
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