2. Choosing Which Project To Work On As A Product Manager with Product Management Professional, Rohit

The Estee Show - Product Management & Business Insights

As a project manager, one of the most important decisions you can make is choosing the right project to work on. This decision can have a significant impact on your career development and the success of your team and organization.

In this episode, we are with Rohit, a product management professional with a history of working at technology start-ups. Previously, he invested in B2B SaaS start-ups at a VC fund. We'll be discussing two different projects that Rohit, a new product manager, has been tasked to choose from. The first project involves creating a simplified product that can be sold as a SaaS platform to improve margins, while the second project involves building an internal dynamic pricing engine to increase margins. While both projects sound promising, it's crucial to consider various factors, such as feasibility, sustainability, and ethics.

Learn how I help Rohit understand the intricacies of each project, the potential challenges and opportunities, and ultimately recommend Rohit to focus on Project A to build a product from scratch and gather valuable insights through customer and user discovery. Tune in now to listen to this engaging and informative conversation.

Episode Highlights:

• Choosing between two projects as a new product manager

• First project: creating a simplified SaaS platform to improve margins

• Second project: building an internal dynamic pricing engine to increase margins

• Challenges and unknowns in categorizing products to improve margins

• Improving margins through minor changes and setting expectations

• Different pricing strategies for products

• Measuring customer perceived value after a purchase

• Project A and Project B: ethical concerns and recommendation to work on Project A

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About Estee Estee Goldschmidt is a customer-obsessed, results-oriented, and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and beauty industries, she joins teams to solve complex revenue problems related to client conversion and retention.

Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations.

• Website | www.esteegoldschmidt.com

• LinkedIn | www.linkedin.com/in/esteegoldschmidt