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Google’s Rich Answers Gives More Traffic Than You Think
Manage episode 429218865 series 3561734
Sturm Media LLC and Edward Sturm द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Sturm Media LLC and Edward Sturm या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.
This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless.
Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer.
Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video.
By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google!
The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel.
Experiments from https://seosherpa.com/seo-experiments/
00:00 SEO Experiments 00:19 The Article 01:59 Understanding Rich Answers 03:22 Impact of Rich Answers on Click-Through Rates 04:49 Using Rich Answers for Traffic 06:12 Writing for Rich Answers 07:45 Bottom of Funnel Keywords 11:54 Using Social Media for SEO 15:41 Conclusion
#seo #searchengineoptimization #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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