Ep. 63 - Scott Benedict and Andy Wilson on Tailored Shopping Innovations

The Doing Business in Bentonville Podcast

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Discover the revolutionary world of dynamic personalization in e-commerce with experts Scott Benedict and Andy Wilson, who unravel the secrets behind technology that customizes shopping experiences to individual consumers. The two retail veterans will guide you through the magic of algorithms that meticulously analyze browsing and purchasing behaviors to deliver tailor-made recommendations on product detail pages, search results, and checkout processes.
Listen as Scott and Andy reveal how these innovations not only amplify customer engagement but also skyrocket sales. You'll also gain insights into the potent influence of personalized email marketing and effective cart abandonment strategies that keep customers coming back for more. Join a deep dive into the power of AI in retail marketing, where Scott and Andy explore how retailers use artificial intelligence to craft timely and relevant shopping encounters across various platforms, including websites, mobile apps, and social media. Learn why seamlessly integrating in-store and online data is crucial for both big and small businesses, and how AI can efficiently handle out-of-stock scenarios by offering smart alternatives.
They close with strategic tips on deploying personalization technologies to prevent lost sales and build enduring customer loyalty, ensuring you walk away with practical advice for creating a seamless shopping experience. Don't miss this chance to transform your retail strategy with cutting-edge technology!

अध्यायों

1. Ep. 63 - Scott Benedict and Andy Wilson on Tailored Shopping Innovations (00:00:00)

2. The Power of Dynamic Personalization (00:00:06)

3. Personalized AI in Retail Marketing (00:15:47)

4. Strategic Use of Personalization Technology (00:28:51)