Drew de Michaelis (Omega Society): Reaching the Funeral Service Breaking Point | #8
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Drew de Michaelis had a short, yet impactful stint in death care. With a background in customer experience and management at Harry's, a mission-driven consumer brand, Drew de Michaelis was brought in as the Director of Growth and Operations at The Omega Society. He helped turn the massive cremation brand into a technology-driven business that was able to serve over 4,500 families per year during COVID.
In this episode, we discuss:
- What changes he brought to the customer experience in death care.
- How bringing technology into the funeral home was necessary for survival.
- What surprised him coming into the profession after not starting his career in death care.
- How COVID created a breaking point in his career.
If you'd like to reach out to Drew, you can find him on his LinkedIn
Tell us what you think! Email Tyler (tyler@directcremation.com) or Will de Michaelis (will@directcremation.com).
For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.
Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.
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