052: Office Hours | Tracy’s Tale of Transition from Corporate to Creative Marketing

The Digital Marketing Mentor

On this special Office Hours episode, we are talking with Tracy about making a grand career change. After nearly a decade of working, after achieving a doctorate in physical therapy, Tracy transitioned to freelance work in marketing. Listen in to hear how she faced the questions, both from others and herself, the imposter syndrome, and the challenges of starting a new career.
An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!
Episode Highlights

• Tracy, a physical therapy director, felt unfulfilled and anxious in her 9-5 healthcare job. Pandemic uncertainties pushed her to transition to digital marketing, finding solace in ODEO's tailored support for career shifts. Leaving her secure job, Tracy navigated through a grieving process for her previous profession. And despite missing in-office friendships, she found new camaraderie in the dynamic world of digital marketing.
• Tracy challenges the notion of university degrees as essential for marketing. ODEO, with its tailored support, exemplifies how knowledge and training are more accessible today. Soft skills from diverse backgrounds seamlessly translate into digital marketing.
• Tracy's transition from a corporate salary to freelancing involved careful financial planning. She embraced a mindset shift, starting a few rungs lower on the career ladder, valuing service and adding value. Imposter syndrome is tackled through accountability and recognizing growth.

Episode Links:

• Tracy’s LinkedIn
• Optidge Website

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.