Melissa Lohrer on Rethinking the Traditional Agency Model and Founder-Led Sales

The Digital Agency Growth Podcast

As an agency owner, it can be easy to feel stuck in the mid-six-figure range, unsure how to intentionally grow your business. Melissa Lohrer, CEO and founder of Waverly Ave Consulting, is here today to share her insights on rethinking the traditional agency model and building a solid foundation for growth. Melissa emphasizes the importance of niching down and specializing, understanding your financial goals, and more. This week, episode 243 of The Digital Agency Growth Podcast is about rethinking the traditional agency model and founder-led sales!

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In this episode of The Digital Agency Growth Podcast, Melissa Lohrer shares the importance of having a clear vision and financial goals to make informed decisions about client fit and actionable steps you can take right now to seek partnerships and opportunities for collaboration.

Melissa Lohrer is the CEO & Founder of Waverly Ave. Consulting, an independent consulting business built for modern agencies, rethinking the traditional agency model and giving agency owners a runway for growth. After spending 13 years working inside agencies, Melissa decided to start her own business to redefine what success means in the creative world.

In this episode, Dan and Melissa discuss the following:

• The balance between standardizing processes in agencies and preserving creativity.
• Specialization and how it can lead to increased pricing and simplified operations.
• The importance of partnerships and collaboration in the agency space, rather than viewing competitors as threats.
• How founders should continue to drive the vision and be involved in the sales process, even with a dedicated salesperson.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH MELISSA LOHRER:

LinkedIn

Waverly Ave. Consulting

Agency Darlings podcast

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

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