Why Sam’s Club's ad platform is banking on member data to attract advertisers

The Digiday Podcast

The Digiday Podcast द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Digiday Podcast या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

13d ago 58:16

MP3•एपिसोड होम

The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of said dollars depends on size and scale. With an expansive brick-and-mortar footprint in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.

In this episode of the Digiday Podcast, Ryan Burns, head of strategy at Sam's Club Member Access Platform, talks about Sam’s Club’s pitch to advertisers, standing out in a crowded retail media landscape and plans to continue growth.

402 एपिसोडस

#Business #Marketing