#392 Purpose-Driven Entrepreneurship: How Elona Lopari Aligns Vision, Purpose, and Profit

The CTO Show with Mehmet Gonullu

In this episode of The CTO Show with Mehmet, we dive deep into the world of purpose-driven entrepreneurship with Elona Lopari, a seasoned entrepreneur and leadership coach who helps companies align purpose with profit. Elona shares her journey from climbing the corporate ladder in a Fortune 500 company to taking a bold leap into entrepreneurship, driven by a desire to find fulfillment and make a greater impact. She discusses the challenges of transitioning from a secure corporate job to the uncertain world of entrepreneurship, highlighting the personal development and mindset shifts required to make such a move.

Elona emphasizes the importance of connecting with one’s intuition and values, explaining how listening to that inner voice guided her toward a new path that aligned with her passion for helping others. She shares her insights on the seven foundational pillars of building a purpose-driven company, which include branding, marketing, sales, systems, and team dynamics. Elona draws parallels between the growth phases of a company and human development, offering a unique perspective on how businesses evolve from startup to maturity.

The conversation also explores the delicate balance between maintaining a company’s purpose and ensuring profitability. Elona provides practical advice on aligning purpose with measurable business outcomes, such as employee engagement, sales growth, and overall company performance. She stresses the importance of conscious leadership, open communication, and collaboration within teams, encouraging founders to embrace diverse perspectives and nurture their talent.

Elona and Mehmet also delve into the evolving landscape of business and leadership in the modern world, discussing the role of technology and education in shaping today’s entrepreneurs. Elona shares her views on conscious decision-making, the importance of personal alignment with business goals, and how leaders can inspire their teams to stay true to the company’s mission.

As the episode concludes, Elona offers actionable advice for entrepreneurs feeling unfulfilled or at a crossroads in their journey. She emphasizes the need to follow one’s calling, take calculated risks, and continuously learn from every phase of life and business. Whether you’re an aspiring entrepreneur, a seasoned business leader, or simply someone interested in aligning your work with your personal values, this episode is packed with valuable insights and inspiration.

About Elona:

Elona is the Visionary CEO of The Life School , Speaker, Best Selling Author to numerous books, Show and Speaking Events Organizer to an audience of over 30,000 heart driven service based entrepreneurs and corporations.

She is both a servant community builder and a people connector.

She is a Prior Fortune 500 CEO also Featured in Disrupt, NY Weekly, Business Insider, CEO Weekly, The Business News & Famous Times.

She is the CEO of The Life School where they help Visionary Leaders CEOs grow legacy purpose driven businesses through Inner Alignment, Branding, Marketing, Sales and Team so that they can maximize their Impact and Income to do more good in the world.

https://www.elonaloparicoaching.com/media-press-speaking.html

https://www.linkedin.com/in/elona-lopari/

00:00 Introduction and Guest Welcome

01:06 Elona's Journey to Entrepreneurship

02:08 Challenges of Transitioning from Corporate to Entrepreneurship

03:24 Personal Development and Overcoming Fear

06:52 Building Purpose-Driven Companies

11:48 Aligning Purpose with Profit

18:00 Leadership and Company Culture

22:44 The New World of Business

25:58 The Essence of Fulfillment and Happiness

26:30 The Power of Education and Awareness

28:06 Connecting the Dots Backward

32:57 The Cycle of Growth and Change

35:58 Embracing Change and Overcoming Fear

36:59 Final Thoughts and Key Takeaways

42:19 Upcoming Events and Staying Connected

45:34 Closing Remarks and Audience Engagement