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One-Size-Fits-All Fails: Jennie Lewis, Senior Manager of Customer Insights at Airship, on Mobile Personalization
Manage episode 378837865 series 3362443
Stravito द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Stravito या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful.
Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.
Join us as we discuss:
…
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Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.
Join us as we discuss:
- Importance of personalization and tapping into direct customer insights to fuel success
- Building a customer engagement strategy tailored to your business’s digital and physical presence
- Realistic personalization strategies to deliver the ultimate customer experience
- The building blocks of effective mobile experience personalization
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