Season 3: Episode 10 - The Impact of Regulation on Marketing and Advertising in Financial Services

The Compliance Files

In this episode, host Kathy Jacobs is joined by Aidan Power, Director of Brand and Marketing at KBC Bank in Ireland, to discuss the impact of regulation on marketing and advertising in financial services. As the first point of contact for customers, advertising has become subject to more complex regulation over the years, making compliance a key concern for the industry. Aidan shares his experience navigating these challenges, and how he works to create a differentiated offering and alternative challenger brand in banking. Tune in to learn about the complexity of regulation in marketing, and how it's driving change in the financial services industry.