34. Ian Storey has a rant! - Why your new business will fail and how to avoid making the same mistakes.

The Complete Agent Podcast

In this episode, the hosts discuss their recent experiences in the industry and offer advice to those starting out.
They go through the importance of generating listings and cash flow, and provide tips on how to do so, such as door knocking and sending direct mail.
They also stress the need for investment in marketing, including a professional website and high-quality videos. The hosts share their own success stories and encourage listeners to take action and execute their plans. The conversation covers various topics related to starting and running a successful estate agency. The main themes include the importance of direct mail in marketing, the need for a comprehensive marketing mix, the value of personal branding, the significance of experience and learning, and the role of investment in building a successful agency.
In this final part of the conversation, the hosts discuss the importance of investing in marketing and the need for consistency in order to succeed in the real estate industry. They emphasise the value of having a strong personal brand and the benefits of focusing on higher-end properties. They also stress the importance of being authentic and knowledgeable when dealing with clients. The hosts encourage listeners to take chances, make choices, and embrace change in order to achieve success.