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The Community-Led Growth Show - Episode 01 w/ Nick Bennett @ Alyce
Manage episode 314210943 series 3290241
Joel Primack द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joel Primack या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Nick Bennett, Director of Field, Community, & Partner Marketing @ Alyce.
Nick discusses the value for companies to be active and involved with sponsoring other communities. He shares tactics on how to evaluate if a community is the right one for your organization.
When setting up a sponsorship agreement for a community, companies can customize their agreements to increase exposure through channels, programs, and more options to ensure it equates to the price.
The key to seeing a strong ROI from sponsoring communities is to ensure that the community is active and that your ICP is participating in it too.
Lastly, he shared why community is so important - to run with your crew.
Also, follow Nick on Twitter.
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