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Prioritizing Trust, Fun, & Thought Leadership in Demandbase’s Community with Justin Levy | S:2 Ep:15
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Joel Primack द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joel Primack या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)
In this episode, Justin covers:
- The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals
- How and why his team maintains the community’s separation from brand and sales
- What led him to start incorporating silliness and fun into community conversations
- How he partners with influencers and thought leaders to bring value to the community
- The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another
- Watching the trend toward more off-brand or “hosted-by” communities like Revenue Circle
Additional Links:
- Follow Revenue Circle on LinkedIn
- Follow Demandbase on LinkedIn
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