25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation

The ClickZ Digital Marketing Podcast

The ClickZ Digital Marketing Podcast द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The ClickZ Digital Marketing Podcast या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

7y ago 39:13

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Scott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.

33 एपिसोडस

#Business #ClickZ Digital Marketing