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From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams
Manage episode 413911346 series 2523033
In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:
- Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
- Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
- Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
- Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
- Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
- Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
- Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
- Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
- Working in Family Businesses: Discuss the unique aspects of running a family business.
- Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
- Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
- Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.
Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/
https://www.instagram.com/flakebakepatties/
The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com
Twitter: https://twitter.com/thecashflowshow
Instagram: https://instagram.com/thecashflowshowpodcast
Support us via our sponsored & affiliate links
Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow
Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast
Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast
V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so
To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/
Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS]
As an Amazon Associate I earn from qualifying purchases.
“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd
(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved
★ Support this podcast ★106 एपिसोडस
From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams
The Cashflow Show: Entrepreneurship Insights for Founders, CEOs, and Business Leaders
Manage episode 413911346 series 2523033
In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:
- Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
- Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
- Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
- Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
- Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
- Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
- Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
- Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
- Working in Family Businesses: Discuss the unique aspects of running a family business.
- Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
- Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
- Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.
Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/
https://www.instagram.com/flakebakepatties/
The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com
Twitter: https://twitter.com/thecashflowshow
Instagram: https://instagram.com/thecashflowshowpodcast
Support us via our sponsored & affiliate links
Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow
Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast
Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast
V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so
To sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected]
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: [email protected]
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/
Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS]
As an Amazon Associate I earn from qualifying purchases.
“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd
(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved
★ Support this podcast ★106 एपिसोडस
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