AI is changing search, will your business be ready?

The Business of Tech

NZME द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री NZME या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

28d ago 47:54

MP3•एपिसोड होम

Searching for information online has been more or less the same since Google dominated the industry more than two decades ago but now, new forms of artificial intelligence are poised to change everything.

Search expert Ryan McMillan from SEO advisory Atlas Digital joins us to share his insights on what those changes mean for online advertising, and how businesses can be prepared for those changes.

Plus, Auckland University of Technology associate professor of journalism Helen Sissons explains how social media created a world where kooky stories can morph into dangerous political opinions.

The Business of Tech is sponsored by 2degrees for Business.

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