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Dan Williams द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dan Williams या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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From Creative Passion To Profit
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1 How creatives can budget for regular income! 7:18
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Creative Success = Financial Balance with Flexible Budget Plans As a creative individual, dealing with irregular income can be daunting. In this episode of From "Creative Passion To Profit", titled "How Creatives Can Budget for Regular Income," I, Mahmood, tackle one of the biggest challenges faced by those in the arts and creative world—budgeting. Have you ever felt the high of being fully booked and having commissions flying off the shelves, only to be met with silence and income droughts the following month? You're not alone. But here's the good news: with a little planning, you can smooth out those financial ups and downs. In this episode, I'll share three simple steps to help you build a budgeting system that fits your lifestyle and supports your creative ambitions. You'll learn how to determine your essential baseline expenses, create a financial buffer for quiet months, and implement a flexible yet simple budgeting method that allows you to thrive creatively and financially. You'll also have some homework tasks... Timestamped Summary: [00:00:00] Introduction to challenges of budgeting with erratic income. [00:00:58] Step 1: Determine your baseline expenses. [00:02:12] Step 2: Build a financial buffer for quieter months. [00:03:46] Step 3: Apply a simple, discipline-based budget system. [00:04:58] Homework: Calculate baseline expenses and track income. Mentioned in this episode: Training Training Training Find out more about Budgetwhizz Find out more about Budgetwhizz Budgetwhizz…
The Business of Fitness Podcast
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Dan Williams द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dan Williams या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
…
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64 एपिसोडस
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 3560401
Dan Williams द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dan Williams या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
…
continue reading
64 एपिसोडस
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The Business of Fitness Podcast
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1 63: 10 ways to ensure your side hustle idea will make $50k. 15:43
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Summary: This episode uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the chances of success while minimising risk. 5 things you’ll learn in this episode: How urgency can determine the immediate success of your fitness side hustle. Why narrowing down your market size can help you attract paying clients faster. How pricing potential and client acquisition costs affect long-term profitability. The importance of creating a unique offer and protecting it from being easily copied. How to test and rank multiple ideas before committing time and resources. You’ve probably got a great idea for a ‘fitness side hustle’. It’s part of your pursuit of multiple income streams as a fitness professional. And I’m all for it. I think it’s a great idea in the health and fitness industry, where the badge of ‘fitnesspreneur’ is displayed proudly. And I know you’ve got no shortage of ideas. I know, because I’m the same. I call them ‘projects’ – side quests from your primary income stream. But all these ideas leads to one big problem… which one to choose? The biggest mistake I see people making when launching a new project is that they simply launch the first half decent idea they think of and try to turn it into a business. But honestly, what are the chances it will work? Out of the thousands and thousands of ideas you’ll have in the next few years, what are the chances that the very first idea will be the one that gives you that financial freedom you’ve always dreamed of? Tiny. The chances are tiny. Just like the chances of throwing a dart at a dartboard and hitting the bullseye on your very first attempt. The best way to hit the bullseye is to throw more darts. Throw 100 darts, and you’ll probably hit the centre with one of them. But what if we could increase the size of the bullseye? What if you could test your business idea before launching it (before even building it) to grow the bullseye and increase the chance of success. What if you could rank the potential of your ideas so you know which ones are most likely to succeed? Well you can, and you can do it by asking ten simple questions before you spend any time or money on turning that idea into a business. In his book, The Personal MBA, Josh Kaufman gives us ten ways to evaluate a market. I’ve adapted these into ten questions a fitness business owner can ask to tip the odds of success in their favour. I’ve spoken about this book before, in an episode of The Business of Fitness Podcast called ‘ The only 5 reasons your fitness business is failing ‘ (you can also read the article here ). Let’s look at these ten questions, and give a few examples from the fitness industry to help to understand how we can apply them. Question 1: Urgency. How urgent is the need for the service you’re providing? If the level of urgency is high, your business will experience success sooner. And for something that’s starting as a side-hustle, immediate success is really important because it gives you the feedback you need to turn this idea into something bigger. A treatment program for diabetes or osteoporosis has a high level of urgency. So does a body transformation program for brides-to-be, or a pre-season sports program. A gym membership catering to general population isn’t as urgent. Question 2: Market size. How big is your potential market? This is an interesting one, because generally speaking, the bigger the market, the more people who will pay you money. But if you make the common mistake of trying to create a service for everyone, you’ll find it’s too general and not actually specific enough to solve a narrow problem and attract paying clients. But you do need to make sure your market is big enough to sustain your idea. Short, high intensity small group exercise classes run at lunch time in the CBD have a large potential market. Those same classes in a small country town don’t. Question 3: Pricing potential. How much are people prepared to pay for your service? So many of the business owners I mentor come to me with business ideas, but they collapse when you actually run the numbers. Many ideas just aren’t financially viable. If people aren’t prepared to pay enough money, the return on effort will be so low that you’re better off trying a different idea. An intensive and all-inclusive exercise, heath and nutrition coaching program in high earning suburbs will attract a high price point. But people will pay a lot loss for an access-based gym membership. Question 4: Cost of client acquisition. What does it cost to acquire new clients? This is a big one. Generally, if your business attracts more customers, it will be successful. But attracting customers will cost you time, money and effort. After school exercise classes on the school’s oval for secondary school students will have a low acquisition cost. On the other hand, trying to build relationships with health professionals to refer to your business will drain a lot of your resources. Question 5: Cost of value delivery. How much does it cost to deliver the service you’re providing? It doesn’t matter how much people are prepared to pay, if it costs you a lot of money, time or effort to provide a service, your profits will be low. The overheads of a modern, fully equipped gym with multiple staff are high. Online coaching and programming with well built systems has a very low cost of delivery. Question 6: Uniqueness of offer. How unique is your idea, and how easy is it to copy your idea? This is one of the very first things I work on with fitness business owners I mentor . To be successful in business, you either have to be ten times better than your competitors, or you have to be different. And it’s easier to be different than it is to be ten times better. This is called a ‘blue ocean’ strategy. And it’s not enough to be unique, you also need a ‘moat’ around your unique idea to stop other people copying it. I spoke about this ‘blue ocean strategy’ in episode 55 of The Business of Fitness Podcast: ‘ The 19 ways to get more gym clients ‘ ( read the article instead ). A personal trainer who also has a psychology degree and an interest in paediatrics is a unique combination which is hard to replicate. Functional training classes are common, and easy to copy. Question 7: Speed to market. How long will it take you to build a business that can start earning? When you’re testing the viability of a side-hustle, time is your biggest enemy. If it takes 12 months for your business to start earning, and it doesn’t work like you hoped, you could have tested a lot of other ideas in that same time. If you’re already working as a PT, it’s very quick and easy to test partner assisted stretching sessions with your current clientele. But opening a recovery centre is a much bigger time sink. Question 8: Upfront investment. How much will it cost you to build a business that can start earning? Most of the business I see that fail financially are due to a big upfront investment before the idea has been properly tested. And that’s really hard to recover from. Offering online programming for family and friends using a Google spreadsheet has start-up costs of close to $0. Building a custom and state-of-the-art programming app could end up costing tens of thousands. Question 9: Upsell potential. What is the upsell potential of the idea? A good way to earn more money from an existing customer base is to identify what related products or services they are already spending their money on – then offering them in-house. Sports-specific strength and conditioning offers opportunities to sell supplements, equipment and sports psychology services. Exercise classes for over 60s in the local community hall don’t have an many upsell options. Question 10: Continuing effort. How much ongoing work will this idea require to continue generating income? We have finite time. Everything we do has an opportunity cost – if we say ‘yes’ to one idea, we’re saying ‘no’ to everything else. So if you enjoy the process of building and testing new ideas, be wary of building a business with a high opportunity cost that chains you down. Building a system that allows you to make individualised nutritional recommendations take a lot of work up-front, but very little to continue. On the other hand, a full roster of PT clients where you earn a set amount of money per hour requires you to trade your money for time. The only way you can earn is by giving away your time. So those are the ten questions. Urgency: How urgent is the need for the service you’re providing? Market Size: How big is your potential market? Pricing Potential: How much are people prepared to pay for your service? Cost of Client Acquisition: What does it cost to acquire new clients? Cost of Value Delivery: How much does it cost to deliver the service you’re providing? Uniqueness of Offer: How unique is your idea, and how easy is it to copy your idea? Speed to Market: How long will it take you to build a business that can start earning? Upfront Investment: How much will it cost you to build a business that can start earning? Upsell Potential: What is the upsell potential of the idea? Continuing Effort: How much ongoing work will this idea require to continue generating income? Josh Kaufman, the author of The Personal MBA suggests scoring each question on a scale of 1-10. He says that if the score is 50 or below, move on to a new idea. If the score is between 50 and 75, the idea has potential, but will take a lot of hard work, time, and money. Maybe move on to something a little easier (there are easier ideas out there, find a business you can roll down hill instead of one you have to push uphill). If you score over 75, you might just be on to something. Invest the time into building a minimal viable product to test the idea with a real market. Being an entrepreneur is so exciting. The ability to be in control of our future and be genuinely in love with the process of creating, testing and building is such a privileged position to be in. Generating ideas will never be your problem. The problem is in deciding which of these ideas to pour our valuable time into. By spending half an hour asking yourself the questions we’ve explored today, you’re setting yourself up to make sure your next idea is your best idea. Your action steps: Ask yourself the ten questions for your top three current side-hustle ideas. Use a scoring system (1-10 for each factor) to test multiple business ideas and focus on the most promising one. Build a minimal viable product for the highest scoring idea so you can test it in the real world. If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one: The four Es. A framework to build fitness businesses. Read the article | Listen to the podcast A strategy guide to generating multiple income streams for Fitness Professionals. Read the article 8 crazy fitness business models to boost your profits. Read the article | Listen to the podcast Ranking the most profitable fitness business models. Read the article | Listen to the podcast The True Cost of Running a Fitness Business: Your REAL Hourly Rate. Read the article | Listen to the podcast Read more of my top articles on innovation.…
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The Business of Fitness Podcast
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1 62: How to create a strategic plan for 2025 18:04
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Download the 2025 Fitness Business Strategic Plan here. In this episode, Dan explores how to review your fitness business for 2024 and strategically plan for a stronger and more successful 2025 using a step-by-step framework and workbook . 5 Things You’ll Learn in This Episode: How to assess the impact your business has on your life and make adjustments for improvement. A method to align your time usage with your top business priorities and avoid pseudo-productivity. The importance of SWOT analysis and how it identifies strengths, weaknesses, opportunities, and threats in your business. How to design a perfect week that balances business success with personal fulfilment. Strategies for pre-empting business challenges through a pre-mortem and using the 4 E’s framework to prioritise ideas. Download the 2025 Fitness Business Strategic Plan here.…
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The Business of Fitness Podcast
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1 61: I tracked every minute of work time for a year. Here’s what I learned. 28:22
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Five things you'll learn in this episode: How tracking every minute of work can transform your time management and life quality. The importance of balancing billable and non-billable hours for business and personal success. How to optimise your work schedule for deep, meaningful productivity. Strategies to increase your hourly rate while reducing overall working hours. Why time is your most valuable resource and how to prioritise it effectively. Episode transcript: In 2024 I worked for 1,433 hours and 25 minutes, averaging 27.5 hours a week over six different task types. This is my review of that year of work, and the lessons we can all take from it. But before we talk time, let’s talk about money. Tracking your finances is a non-negotiable for building a financially successful business. You should at least be tracking revenue, expenditure and profit from your business, and business health metrics like number of enquiries, number of new clients, client departures, and overall growth rate. But you know that. And money isn’t the only asset you’re trading in. You’re also trading in time. When your business is young, you’re time rich but money poor – you use your time to earn money. When your business is more mature, you’re money rich but time poor – you should use your money to buy back your time. The management consultant, Peter Drucker, told us, ‘What gets measured, gets managed’, and I wanted to better manage my time – knowing that how I spend my time is a direct influence on the quality of my life. So for every day of 2024, I tracked every minute of work I did. The results were pretty revealing, so I’d like to dig into the numbers. But first, some background info to give you a bit of context to better understand the numbers. First and foremost, I’m a Dad and a Husband. I’ve got two little girls, who in 2024 were four and two. Our four year old was in Kindy three days a week, our two year old is with us full time – with some really valuable support from the grandparents. We’ve never used daycare. My wife is a Director in a very successful Employee Relations and HR Consultancy. I work two full days a week, and two half days. That leaves me with three full days and two half days per week with my kids. Hopefully this bias of my time towards my family will tell you what my values are and where my priorities lie. This arrangement didn’t happen by accident. This is my 19th year as a business owner, and it hasn’t always been so ‘balanced’. In the early years I was working seven days a week. The hard work through my 20s and early 30s is what earned me the freedom I now have. Three years before we were planning to have kids, I intentionally re-engineered my business to ensure I could be the best Dad I could be. I’m now benefitting from that planning. We have a two week holiday every Christmas, and do four two night mini-holidays a year. I also take three ‘deload weeks’ per year, where I don’t do any client facing work, but focus on business development, writing, and any other little ‘non business side projects’ I’ve been thinking about (like writing a series of children’s books to help instil the values we believe are most important in our kids). I do my absolute best to make my time with the girls as intentional as possible. They do organised gymnastics classes, swimming lessons, rock climbing and dance, plus all the other stuff little girls do. I’m proud to be heavily involved in all this. At risk of gender stereotyping, half the week, I’m a ‘stay-at-home-mum’. And I love it. Two of my highlights of 2024 were teaching our four year old to ride a bike, and being in the water for swimming lessons with our two year old. My wife works three days a week, but also works a lot in the evenings. She’s the heart of our family, and is completely and utterly extraordinary as a mum, wife and business person. I currently run three main businesses, with a few side projects here and there. Check out episode 53 of The Business of Fitness Podcast ‘ The four Es. A framework to build fitness businesses ’ to learn about how I manage my businesses and projects. The first business is Range of Motion, a vehicle for my face to face Exercise Physiology and Coaching work. We have a 300sqm facility in Osborne Park, Perth. I work one-on-one with NDIS participants who rebate the cost of their consults through the NDIS. My rate for these is $167 an hour, and I do about five hours of this a week. My Personal Coaching sees me working primarily two or three on one with clients, where I earn $240 an hour for five hours a week. We also had long-term subleases set up with around 15 businesses and sole traders in 2024. The second business is my main source of income, Dan Williams Business Consulting, where I mentor business owners. I cap this service at 30 businesses at a time, and usually have a waiting list. My hourly income here is $280 an hour, though I do spend a lot of time outside these one-on-one consults communicating with and helping these businesses. This is about 7.5 hours of my week. The third business is Jibberjab.Digital, my digital marketing agency that creates and distributes content marketing and does website building and development for a wide range of industries. Ok, let’s dig into the numbers and how I spent my business time in 2024. Every day of the year, I tracked the time spent in six different areas: Billable Client Facing: Working with clients (either Exercise Physiology/Personal Exercise Coaching through Range of Motion or Business Mentoring as ‘Dan Williams Business Consultant’) in a one-on-one capacity either face to face or over video calls. Jibberjab Billable: Billable work for my digital marketing agency, Jibberjab Digital. Paid Consulting: Business consulting work for other businesses. Events Billable: Paid seminars, workshops or keynotes that I either run myself, or have been contracted to run for other companies, agencies or organisations. Non Billable On: Deep work where I’m working ‘on’ my business – increasing the value of my business as an asset. Business development work. This is non billable work, but it increases the future earnings potential and/or makes my future work more productive and time efficient. Non Billable IN: This is the day to day ‘admin’ type work in my business. Things like client communication, email responses, business meetings etc. The stuff that doesn’t earn me money directly, doesn’t necessarily move the business forward, but the stuff that I need to do to keep the business operational and ensure my clients are being well serviced. Here are the numbers, we’ll start with a bird’s eye view and then zoom in. In 2024 I worked for 1,433 hours and 25 minutes, averaging 27.5 hours a week. 47% of my work time was billable client facing work. 26% of my time was on business development, deep work where I’m working ‘on’ my business. 14% of my time was working ‘in’ the business, where I wasn’t directly getting paid. 6% of my time for billable work for Jibberjab.Digital, my marketing agency. 4% of my time was running events or speaking at events. 3% of my time was paid consulting. I want to make particular mention of the 26% of my time spend doing business development. I’m using this time to develop and exploit my current businesses, while also exploring new ideas by creating ‘minimal viable products’ to ‘test the waters’ on new business ideas. This is the area I see lacking in most of the business owners I work with. It’s the deep work I’ve done over the last (almost) two decades, that has allowed me to engineer my life as it is today. The punchline is, you’re probably not doing enough deep work. A two to three hour block of deep, focussed, uninterrupted work done once or twice a week will change your business and your life. 57% of my total time was directly income generating billable through either client facing work, digital marketing, paid consulting, and events. The remaining 43% of my time was non-billable, where I was working ‘on’ or ‘in’ my business. If we want to talk about time freedom, which is something a lot of people seem to want, there was an almost exact 50/50 split between what I call ‘synchronous’ work and ‘asynchronous’ work. Synchronous work is work that must be done at a certain time, like scheduled and recurring client consulting appointments. Asynchronous work is work that can be done anywhere, at any time, like building a website or business development. I spent a lot of time in cafes in 2024! Paul Graham, the founder of start-up incubator ‘Y-Combinator’ wrote a great essay called ‘Maker’s Schedule, Manager’s Schedule’. He defined a ‘Maker’s Schedule’ as something used by creators like programmers, writers, and designers who need long, uninterrupted blocks of time to focus deeply and produce meaningful work. A ‘Manager’s Schedule’ on the other hand is used by managers, executives, and team leaders who organise their day into hour-long slots for meetings, calls, and check-ins. I’ve got an almost perfect 50/50 split between these two schedules. The average work time per month was just under 117 hours. But there was a fair bit of variation there. There were four months where I was knocking on the door of 140 hours a month, or 32.5 hours a week. While this is still below what is considered ‘full time work’, it was usually because I had extra consultancy work, or was running two-day events. There were also some outlier months with much less work. December had only 69 hours of work, but that’s to be expected considering the time of year. Of more interest to me were August and September. For these two months I ran an experiment. I intentionally cut my work hours back drastically. My billable hours remained the same – so my income didn’t drop, but I averaged just 89 hours work per month over these two months – or a fraction over 20 hours a week. I did less ‘deep work’, as I wrestled with the seemingly conflicting feelings of ambition versus contentment. This experiment was a big success, and shows that I can work 20 hour weeks without compromising financial success. I want to briefly share some of the things I do with this data on a month-by-month basis. Every month, I track the KPIs in my business – those key metrics that allow me to ‘health check’ my business. I track things like the results of my marketing, number of clients, number of consults of different types etc. I also look at basic revenue, expenditure and profit numbers, which I take from Xero, my accounting software. That stuff is all pretty standard, but there are two extra metrics I look at that fit into this discussion of time usage. The first is average income per hour. I always want the worst-case number here, so I divide total profit after tax by the number of both billable and non-billable hours I work. I talk about this in episode three of the podcast, ‘ Your REAL Hourly Rate: The True Cost of Running a Fitness Business ’. This number is the best measure I have of how effectively I’m using my time from a financial perspective. The second thing I track is a basic psychology battery, the ‘satisfaction with life’ scale. I pose myself five statements, scoring each on a scale of zero to seven. I then add the scores together to subjectively measure my life satisfaction. The statements are: In most ways, my life is close to my ideal. The conditions of my life are excellent. I am satisfied with my life. So far, I have gotten the important things I want in life. If I could live my life over, I would change almost nothing. As I see it, success in any of my KPIs is worthless if I have a low satisfaction with life score. Ok, let’s look to the future. Based on all this data, I want to talk about some changes I’ll be making in 2025, then I’ll move onto my recommendations for you. Firstly, I’ve added some time-categories. The new categories are: Client Facing (billable) Jibberjab (billable) Consulting (billable) Events (billable) Business Development (deep) (non billable) Working In (shallow) (non billable) Content Creation (non billable) Client Facing (non billable) Other Secondly, I’ve set some target KPIs for time usage. I want to reduce my average monthly work from almost to 120 hours to 110 hours. 64% of my time will be client facing billable work, 10% will be business development work, 7% will be working in my digital marketing agency, 6% each will be given to shallow work in the business and my own content creation. The remaining 7% will be split between consulting, events, non billable client facing work and other non classified work. But all this is secondary, as my priority will be remain on living a full and good life, with my family at the absolute centre of that. Let’s move on to what I think you should you be doing to optimise your own time. I spoke about this in length in episode five of The Business of Fitness Podcast, ‘ The Time Management Meta Skill To Stop You Drowning in Business ’. But here are some of the highlights. Most business owners can probably simplify into three main uses of time. 1) Working in the business with billable hours. 2) Working in the business doing admin tasks. 3) Working on the business. They should then tweak the dials on each of these three main uses of time to optimise their output. Firstly ‘working in the business with billable hours’. Our priority here should be to increase our hourly rate, to earn more for every minute or hour worked. And as part of this, we should reduce the total hours we work, or at least earn ourselves the choice and freedom to do this. Ultimately, we want more money for less time – nothing groundbreaking there. Next, ‘working in the business doing admin tasks. For this use of time, we want to build systems to automate the tasks in this category as much as possible. There is no direct financial return for the hours we spend on admin tasks, so we obviously want to turn the dial down here. The asterisk on this is that no one should be able to tell we’re spending less time on admin. The whole point of systemisation is to be able to automate processes so they are still done as well as, or actually probably better than they would be if you were grinding through each individual step yourself. And finally, working in the business. We want to turn this dial right up to ten. Remember, these are the tasks that increase the size of the asset that is our business. Not only that, but by having time for big blocks of deep, focussed work, we can optimise the other two big uses of our time. We can build a business with a high hourly rate and systemised admin tasks. So to summarise. You want to work less billable hours in the business at a higher hourly rate; you want to work less admin hours by automating; and you want to work more ON our business. I want to leave you with a quote from Oliver Burkeman in his remarkable book, 4000 weeks. ‘What’s really morbid from this perspective is what most of us do most of the time instead of confronting our finitude which is to indulge in avoidance and denial. Rather than taking ownership of our lives we seek out distractions or lose ourselves in business and the daily grind so as to try and forget our real predicament. Or, we try to avoid the intimidating responsibility of having to decide what to do with our finite time by telling ourselves we don’t get to choose at all, that we must get married or remain in a soul destroying job, or anything else, simply because it’s the done thing. Or, we embark on the futile attempt to ‘get everything done’ which is really another way of trying to evade the responsibility of trying to decide what to do with your finite time. Because if you actually could get everything done, you’d never have to choose among mutually exclusive possibilities. Life is usually more comfortable when you spend it avoiding the truth in this fashion. But it’s a stupefying, deadly sort of comfort. It’s only by facing our finitude that we can step into a truly authentic relationship with life.’ If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular articles and podcasts on topics similar to this one: The four Es. A framework to build fitness businesses. Read the article | Listen to the podcast How measuring APM will instantly increase profits (without more members). Read the article | Listen to the podcast The time management strategy the top Fitness Professionals use. Read the article | Listen to the podcast The True Cost of Running a Fitness Business: Your REAL Hourly Rate. Read the article | Listen to the podcast How PTs can earn $100k/year in 20 hours a week. Read the article | Listen to the podcast…
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1 60: The 12 business books to read in 2025 11:33
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For this episode of The Business of Fitness Podcast, Dan has created a 12 book reading list for 2025. One book each month that will have massive impact on your fitness business.
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The Business of Fitness Podcast
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1 59: The only 5 reasons your fitness business is failing 8:26
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Here are the five things you'll learn from this episode of The Business of Fitness Podcast : The five essential objectives every fitness business must meet to succeed. Why failing to create value turns your business into a hobby. How ineffective marketing leads to your business becoming a flop. The risks of undercharging and failing to deliver value. Why profitability is the ultimate measure of a sustainable fitness business.…
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1 58: How to grow a fitness business WITHOUT more clients/members 7:13
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If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and scaling a successful business. And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it. The wrong question is… ‘How do I get more clients?’ In this episode, Dan Williams reveals the question you should be asking to truly achieve business success. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why 'How do I get more clients?' is the wrong question to ask. The power of using 'five whys' to uncover the root problem in your business. Alternative strategies to increase profit without simply adding more clients. How 'satisficing' might be holding your business back. Why defining a 'full and good life' is essential for business success.…
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1 57: 3 ways to make it easier to earn more in a fitness business 16:05
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Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard. And yet so many business owners Dan mentors and works with seem determined to make it even harder. Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier: Why starting with a problem, not an idea, leads to better business outcomes. The importance of targeting clients without barriers to your service. How hustle culture can mislead you into effort without impact. Real-life examples of businesses solving client needs effectively. Ways to assess if your effort aligns with your business’s priorities.…
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1 56: Increase profit without more members by tracking APM. 14:43
14:43
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There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why revenue alone is a misleading metric for fitness business success. How to calculate average revenue, expenditure, and profit per member. The importance of focusing on profit over revenue for long-term growth. Actionable steps to cut costs and increase profit per member. Retention benchmarks and strategies for a more scalable business.…
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1 55: The 19 ways to get more gym clients 12:30
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In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why using multiple marketing channels is crucial for client growth. How viral marketing and referral programs can drive new client inquiries. Tips for leveraging traditional media and unconventional PR for your business. The benefits of using content and email marketing to build trust and authority. How to stand out by adopting a 'blue ocean' strategy for your fitness business.…
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1 54: How his referral network earns him $3000 a week 19:39
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In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: How to build a strong referral network in the fitness and health industry. The benefits of persistence and relationship-building for long-term business growth. Why active networking can outperform relying solely on word-of-mouth marketing. Practical strategies for approaching and connecting with referrers. How patience and consistency play a vital role in developing a successful referral network.…
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1 53: The four Es. A framework to build fitness businesses 8:44
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Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrepreneurial ideas and projects. How to balance creative passion with financial success. When to explore new ideas versus focus on existing income streams. The importance of minimal viable products (MVPs) in testing ideas. How to prioritise ideas from concept to successful business.…
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1 52: A New Career Accelerator For PTs 31:22
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Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we’re providing a ladder between a PT qualification and a successful PT career. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The purpose and structure of PT Launch Academy. The importance of bridging the gap between Cert IV and a successful PT career. The value of real-world experience and practical internships. The role of ongoing mentorship and support in professional growth. How to balance earning and learning as a new personal trainer. Learn about PT Launch Academy at https://ptlaunchacademy.com.au/…
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1 51: How to Slash Membership Suspensions to Boost Revenue 12:16
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Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their impact on your business. The importance of identifying and addressing common reasons for suspensions. How to implement policies to manage and limit the frequency of suspensions. Innovative approaches, like session banking and using scarcity, to retain members. The value of tracking data to predict and plan for seasonal business variations.…
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1 50: Launching a physical product with the founders of GOAT 1:36:47
1:36:47
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Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips. They spoke about building brand and launching a physical product. In this wide ranging conversation, you will learn: Why a partnership is important for business success. The exact process you should go through to launch a physical product. The founders' journey through entrepreneurship and business building. How to market an innovative product and send it mainstream. The importance of community in brand. Advice to fitness and health professionals who want to launch their own physical products.…
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The Business of Fitness Podcast
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Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals. This podcast is a bit different - it's the audio from that webinar. The attendees really enjoyed this Q&A format, and we thought you might get something from it too!
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।