The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
Manage episode 378252537 series 2941560
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.
In this episode, we cover:
• How we can gain more credibility as marketers
• The importance of innovation and creativity
• The role of AI in marketing
• Prioritising quality over quantity.
Resources
About the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
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