Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.

In this episode, we cover:

• How we can gain more credibility as marketers

• The importance of innovation and creativity

• The role of AI in marketing

• Prioritising quality over quantity.

Resources

• Abbas Marketing
• Hoare Lea website

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Mentioned in this episode:

Take The Built Environment Marketing Show survey

I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey