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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
Manage episode 359541700 series 2941560
Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities.
Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team.
In this episode we cover:
- why Arup invests in marketing
- why Arup is looking to broaden the marketing conversations they have from traditional audiences
- the impact of digital and Covid on how they go to market
- why and how Tristram approaches LinkedIn.
The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.
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