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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 45: A concrete approach to TikTok with Andrew Athias
Manage episode 356864201 series 2941560
Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off.
This interview was recorded the morning after Philadelphia’s loss in the Superbowl.
In this episode:
- How his boss reached out to him to join their firm even though they had no social media presence
- What makes a good video and content
- And how employees and contractors are now approaching him to be featured on TikTok
- How to measure success on TikTok
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show don’t forget that you can help me to spread the work by:
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