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Create Community Over Competition: How The Boutique Hub Helps Independent Retailers Survive in a Post-pandemic World | Customer Stories
Manage episode 350458737 series 3363151
Jason Broderick द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jason Broderick या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In today's episode I'm joined by Ashley Alderson from The Boutique Hub; The Boutique Hub helps independent retailers find the education, trusted community and wholesale partners they need to grow!
Ashley tells us about
• How the three types of retail content; "Branded Content", "Sales Content", and "Engaging Content", need to play together to fuel a winning retail marketing strategy. • How she is starting to see a cleanse of new retailers that rode the wave of the pandemic when it seemed easy but can't sustain their business as spending habits return to normal. • How brand communities, affiliating for other retailers and exploring beyond wholesale channels can help businesses build their own customer asset, their brand recognition and their real-world relationships.
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Show notes & transcript: https://www.buddyboss.com/podcast
Watch this video episode: https://www.youtube.com/c/BuddybossWP
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