The EBU on its new D2C streaming service

The Broadcast Sport Podcast

EBU executive director of sport, Glen Killane, speaks to the Broadcast Sport Podcast about its new D2C streaming service, Eurovision Sport. He discusses how plans for service were created, its aims for viewership and other areas, and strategy to achieve these. He also outlines how the platform hopes to put gender equality at its core, with bringing audiences to women’s sport a major aim for the organisation, and how the EBU and service will work alongside the organisation’s member broadcasters.

The EBU launched a D2C streaming service earlier this month, Eurovision Sport. The platform aims to complement coverage from EBU members, and is free-to-air. Its focus will be on Olympic sports such as athletics, gymnastics, skiing, swimming, and more, streaming World to European Championships, multi-sport events and national championships outside of the Olympics itself.