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Best practice for sports rights holder podcasts
Manage episode 344004653 series 3354007
broadcastsport द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री broadcastsport या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Broadcast Sport reporter Max Miller talks to Sophie Hind, managing director of audio production house, Voiceworks Sport about how to maximise the potential of podcasts for sports rights holders.
Voiceworks Sport works with rights holders, brands, athletes, and more on podcasts, and Hind reveals how podcasts can assist smaller and larger rights holders both with fan engagement and creating a new revenue stream. The benefits of audio for an overall digital strategy are also outlined.
Listen to find out Hinds recommendations, including authenticity, behind-the-scenes access, and differentiation from other formats, with differing strategies necessary depending on what a rights holder wants to gain from its audio offering. She also reveals real world examples from Voiceworks Sport's work across the sporting landscape.
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