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191: Coach Rob Schwartz, Part 1
Manage episode 447659768 series 3436930
Creative Brief Workshops LLC द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Creative Brief Workshops LLC या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Creative Director. Executive Creative Director. Chief Creative Officer. CEO. Chair. And now Certified Coach. All the aforementioned at TBWA\Worldwide. First in Los Angeles, then in New York.
Rob Schwartz has worn many hats in his illustrious career. He was even my boss at Team One Advertising in the late 90s before he moved on to TBWA\Chiat\Day. And today, he is our guest for Part 1 of a two-part conversation.
We covered many topics: Rob's career path—did you know he was almost a lawyer? We talked about how to determine a good idea. The importance if clarity and simplicity in an idea. What is a good creative brief? How he finds and hires good people.
Watch and listen to a master leader, teacher and coach share his insights on more than two decades of shepherding great brands for great agencies.
Plus a special thanks to David Moore for pinch hitting for Henry Gomez who did his best to avoid Hurricane Milton.
Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
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