A Case for NOT Posting Price (1:1 Coaching Specific)

The Brain Game

Are you selling 1:1 coaching and going back and forth wondering if you should post your price or NOT post your price?

This podcast is for YOU.

The role of marketing is to help our audience THINK certain thoughts.

What they think when they encounter your content will determine what they do or don't do next.

We see this in videos that say, "this apple" but really it's an avocado. When you go the comments it's FULL of people commenting on them using the wrong word.

They get free engagement because they got someone to think, "what! that's not an apple" and then they take action to comment and watch.

That's what I dig into around posting your price.

I explore the difference in thoughts someone might think when they see a price.

There is no right choice. Deciding and NOT thinking about this at all is the best choice in fact.

If you want a more neutral look at the pros & cons of posting pricing or not check out another podcast I did on this topic, episode 162 back from Nov. of 2022.