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Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey
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Joshua Tallent द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joshua Tallent या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
According to a report released by the American Library Association, Gen Z and Millennials are visiting public libraries at higher rates than previous generations, and also prefer print books over other formats. Dr. Kathi Inman Berens and Dr. Rachel Noorda from Portland State University authored this annual survey to capture how these younger generations read and discover books. They joined the BookSmarts Podcast to discuss their findings in detail and talk about what some of the results mean for book publishers.
The survey is titled: Gen Z and Millennials: How They Use Public Libraries and Identify Through Media Use. Results from the survey include (but are not limited to):
- How Gen Z and millennials prefer to discover books (i.e. recommendations from friends/talent/influencers, streaming media adaptations from books, etc.)
- Percentage of Gen Z and millennials that identify as readers, gamers, fans, and writers.
- How book advertising impacts Gen Z and millennials
- Challenges that libraries and publishers face when it comes to these generations
- Recommendations on how to reach and connect with Gen Z and millennial
Dr. Kathi Inman Berens is a U.S. Fulbright Scholar of digital culture, former Annenberg Innovation Lab Fellow, prize-winning author, and Associate Professor of Book Publishing and Digital Humanities at Portland State University. Dr. Rachel Noorda is Director
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