Artwork

Joshua Tallent द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joshua Tallent या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
Player FM - पॉडकास्ट ऐप
Player FM ऐप के साथ ऑफ़लाइन जाएं!

Episode 14: Mary McAveney on Book Discovery

23:57
 
साझा करें
 

Manage episode 442553202 series 3604141
Joshua Tallent द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joshua Tallent या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

Mary McAveney, Chief Marketing Officer at Open Road Integrated Media joins us this week on the BookSmarts Podcast. Mary has extensive expertise in marketing, strategy, and branding in the publishing industry, and now helps the Open Road team tackle marketing and discovery with data-driven tactics and a comprehensive understanding of direct-to-consumer marketing.

In this episode, Mary and Joshua discuss the opportunities and challenges around book discovery. As sales have moved online, publishers have increasingly become more responsible for their own book discovery, and that can be a real challenge for publishers who have not tackled book discovery before. While the focus is often on the big titles that will make a splash, it is the debut authors and lesser-known titles that can suffer the most from discovery problems.

As publishers take on that challenge, there are many opportunities available to them, but in essence book discovery comes down to building solid SEO on your website and creating and cultivating connections with your consumers. Mary shares some wonderful insights and suggestions to help publishers build their discovery platforms and cultivate those connections to increase visibility of their titles.

BookNet Canada study: Aged like a fine wine: What's the ideal age for a backlist title?

  continue reading

50 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 442553202 series 3604141
Joshua Tallent द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joshua Tallent या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

Mary McAveney, Chief Marketing Officer at Open Road Integrated Media joins us this week on the BookSmarts Podcast. Mary has extensive expertise in marketing, strategy, and branding in the publishing industry, and now helps the Open Road team tackle marketing and discovery with data-driven tactics and a comprehensive understanding of direct-to-consumer marketing.

In this episode, Mary and Joshua discuss the opportunities and challenges around book discovery. As sales have moved online, publishers have increasingly become more responsible for their own book discovery, and that can be a real challenge for publishers who have not tackled book discovery before. While the focus is often on the big titles that will make a splash, it is the debut authors and lesser-known titles that can suffer the most from discovery problems.

As publishers take on that challenge, there are many opportunities available to them, but in essence book discovery comes down to building solid SEO on your website and creating and cultivating connections with your consumers. Mary shares some wonderful insights and suggestions to help publishers build their discovery platforms and cultivate those connections to increase visibility of their titles.

BookNet Canada study: Aged like a fine wine: What's the ideal age for a backlist title?

  continue reading

50 एपिसोडस

Wszystkie odcinki

×
 
Loading …

प्लेयर एफएम में आपका स्वागत है!

प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।

 

त्वरित संदर्भ मार्गदर्शिका