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92: Cultivating Creativity - Allen Gannett
Manage episode 312239233 series 3230724
Andrew Deitsch द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Andrew Deitsch या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
My guest today is Allen Gannett, founder and CEO of TrackMaven and author of The Creative Curve. TrackMaven is a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Ave, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.
His new book, The Creative Curve: How to Develop the Right Idea, at the Right Time is all about overturning the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
Allen lives in DC, but he was down in Atlanta to give a Tedx Talk at Georgia Tech so we were able to meet up to do a short podcast.
To follow Allen, visit Allen.xyz To purchase the book, visit TheCreativeCurve.com
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Music by Calvin Kraakevik
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