Episode 100: Mastering Organic Lead Generation with Reels, A Deep Dive into My Content Strategy

The Aligned Business® Podcast with Kelsey Kerslake

Reach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslake
Show notes:

• Kelsey's motivation to explore organic content marketing as a lead generation strategy.
• Transition from using paid ads to creating consistent content for lead generation.
• The impact of having more time and space in her business for marketing.
• The simplified business model allows for more focus on sales and marketing.
• The intention to lead by example and experiment with content marketing.
• Becoming addicted to creating and posting Reels on Instagram.
• The challenge of starting and building consistency with Reels.
• Embracing the mantra: "This is who I am now" to change her content creation habits.
• Breaking down the process of creating Reels into smaller steps.
• The importance of saving trending sounds and using them in Reels.
• The value of daily B-roll filming for content creation.
• Keeping a document with content ideas and client questions.
• Kelsey's five P formula for content marketing: Pro, Problem, Personality, Proof, and Possibility.
• The role of sales calls and the importance of nurturing potential clients.
• Kelsey's transparent view on the effectiveness of her Reels in driving sales.
• The lead generation process through Reels and nurturing potential clients.
• The impact of being camera-ready and showing up as your best self.
• Analyzing what works in Reels and experimenting with different elements.
• The goal of getting Reels in front of new people and understanding analytics.