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66 - Authority Using An Assessment Model
Manage episode 378938555 series 3365656
Greg Roworth द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Greg Roworth या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
When selling consultancy services, often there is a challenge because your potential clients don't know what they don't know. They sometimes don't recognize they have a problem, because what they are dealing with is the norm for them. They don't know how things could be better, even if they don't particularly like their current situation.
An assessment model is a way of showing your potential clients the gap between where they are and where they could be. When they recognize the gap, they will be motivated to make the change, which makes selling your services so much easier. Using an assessment model also has other flow on effects that help your selling to be easier, including increasing your perception of authority.
Listen to the podcast episode to the value of using an assessment model, how to create one and how they increase your clients' motivation for change.
Get help with your assessment model at https://businessflightpath.com
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