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45 - Being the Authority in a Post Pandemic World
Manage episode 362313699 series 3365656
Greg Roworth द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Greg Roworth या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This week I’m looking at how marketing to business has changed in a post-pandemic world. Mckinsey & co have released a feature article looking at how business to business marketing and consulting has changed in the 3 years since the pandemic hit.
What has changed in those 3 years? What changes have become part of our new normal, and what has fallen by the wayside? And what should business owners be doing as we move through 2023? That’s the topic of this week’s episode.
You can find the McKinsey & co article referenced in this week's podcast here: https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/future%20of%20b2b%20sales%20the%20big%20reframe/Future-of-B2B-sales-The-big-reframe.pdf
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