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Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby
Manage episode 371402534 series 3494048
Omprakash Karuppanan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Omprakash Karuppanan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.
Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.
Here they discuss on
1. How to identify the total relevant market
2. How can sales and marketing engage potential customers together?
3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.
and more.,
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