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Shouldn’t We Be Asking Questions of The People Who Play?
Manage episode 290464295 series 2842808
Claude Irmis and Claude and Sully द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Claude Irmis and Claude and Sully या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
It’s pretty obvious, tennis coaches and clubs stopped asking questions a long time ago. Questions about their membership demographics, members unspoken needs, the clubs current services approach, and the way all those issues work together to build meaning for the coaches, clientele, and the club.
Meaning is the magnet which draws people in and makes them want to come back. But in today’s transactional and mechanistic approach we have favored getting it done and making money to building meaning.
What brings meaning?
Addressing a coaches or clients emotional and mental needs with a physical manifestation of that meaning. If players would appreciate a lounge to hang out (like a teen lounge or a Starbucks) then give it to them. The money you’ll spend in furniture will be made back through sales of lessons, products, or future court time.
Prototype it, give it time, gather feedback, and implement what works. The results might just bring the meaning, and eventually the money you were looking for.
Thanks for joining us on our journey!
www.tennisrockers.com
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