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Don't try and be everything to everyone
Manage episode 311807625 series 3187941
Richard Eaton द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Richard Eaton या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
One key aspect of marketing is knowing exactly who your ideal customer is. Once you know this, it makes your marketing so much easier to do as well as much more effective.
I hear people say "but my product/service can be used by anyone". Just because it can be, doesn't mean to say it should be ;) Think about what is important to you. The kind of businesses and people you want to work with, the benefit to them specifically, and the kind of work you'd like to spend your days doing. Then focus on marketing that work to those people.
If you've got any other comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.
Thanks
Richard
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P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/
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