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67. Channel Partners and Technology Providers: A Team Sport Therapy Session
Manage episode 393646419 series 3416195
Vanessa Lucero and Services Industry Association द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Vanessa Lucero and Services Industry Association या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Dive deep into the dynamic world of technology channel partners with TECHtonic's host, Thomas Lah, and Jay McBain, Chief Analyst of Channels, Partnerships & Ecosystems at Canalys.
During this conversation, Thomas and Jay explore the evolving role of channel partners in technology business models, particularly in the context of 'as-a-service' offerings. They focus on key points such as:
- The shift from traditional transactions to non-transactional moments, emphasizing the partner's lifetime value in subscription models.
- The critical role partners play in the 'as-a-service' landscape, adapting to changing buyer demographics.
- The essential nature of managed services in the 'as-a-service' model, with the linchpin being continuous customer support and success.
- How transparent data sharing between partners and providers fosters stronger trust and collaborations for improved customer outcomes.
Tune in to understand the breadth of the expanding landscape of the technology business channel, with actionable insights vital to your ecosystem's success.
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