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PepsiCo’s Kate Garner On Consumer Insights’ Evolution
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There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice known as Pepviz to seize this opportunity. In this episode of Tech Transformation, we’re talking with Kate Garner, SVP of marketing, demand accelerator, at PepsiCo about some of their latest findings, how the company's use of technology has evolved, and how it's helping them develop more collaborative retail relationships.
Listen to learn:
- How the use of technology at PepsiCo has evolved over the last 20 years
- How Pepviz is helping retailers leverage consumer insights for market share and revenue growth
- How they share these insights across the PepsiCo organization
- How PepsiCo overcomes some of the challenges associated with data democratization
- What’s next for Pepviz and what Garner sees as the future of retail
- The potential of generative AI within consumer goods and retail
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