From Storytelling Roots to Global Screens: Film maker Tony Abulu’s Vision for Nigeria’s Creative Economy - ep 12

Talking Tech With Creatives

We interview Tony Abulu, an Nigerian filmmaker and CEO of Black Ivory Communications, whose extensive career spans over 30 years in film, publishing, and international marketing.

Abulu discusses his journey, from his storytelling roots inspired by his grandmother in Edo state to the business lessons learned from his uncle. Despite early societal expectations to pursue sciences, Tony followed his passion for the arts, leading him to launch a film career in the U.S. with African-themed productions like Back to Africa (1997), Doctor Bello (2012), and American Japa (2024).

Tony delves into the challenges and growth of the Nigerian film industry, recounting his path to self-distribution in the middle of piracy and limited cinema culture.

He shares his unique perspective on Afrocentric storytelling, urging more diversity in themes to fully reflect Nigeria’s cultural depth beyond popular Yoruba narratives.

Tony discusses the essential role of the Nigerian government in fostering the creative economy, citing the need for government-backed financial support to address barriers young filmmakers face, like high collateral requirements.

He critiques the millions allocated to Nigeria’s creative sector, expressing concern about its accessibility for grassroots creatives.

Tony’s vision is for a thriving industry powered by robust distribution and monetisation, with platforms like his upcoming Blaze Channel to reach the Nigerian diaspora and enhance economic opportunities for creatives.

This episode offers an inspiring journey through Abulu’s life, insights into the potential of Nigeria’s creative industry, and an earnest call for government and diaspora support to sustain its future.