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#233 2 Types Of Content Every Business Should Have
Manage episode 380863311 series 2952090
Dancho Dimkov द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dancho Dimkov या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
I’m sharing some insights from a recent client consultation in the UK. There are two essential content types: “Awareness Raising Content” and “Sales Content.” The first is about making your presence known, becoming an influencer, and speaking the language of your audience. The second is about proving your expertise with social proof, like testimonials and case studies. I emphasize the need for both content types in your strategy. Raising awareness is crucial, but it’s equally important to show your competence. I give a practical advice on finding this balance and building trust with your audience in the crowded online world. So, tune in! 😉
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