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The Startup CMO Playbook: Making Music Out of the Madness
Manage episode 442981550 series 3563392
Mack McKelvey & Heidi Keele, Mack McKelvey, and Heidi Keele द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mack McKelvey & Heidi Keele, Mack McKelvey, and Heidi Keele या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of the SUM Disruptors Podcast, hosts Mack and Heidi sit down with 3x startup CMO Miriam Kendall to explore that coveted CMO role and the tough realities of startup life. Discover why Miriam left Under Armour for the startup world and why she hasn’t looked back since.
With 20 years under her belt, Miriam shares her strategies for breaking down silos, managing founder expectations, and putting the people first. Aspiring CMOs will gain insights into the essential skills needed for success, how to navigate the inevitable burn and churn, what to focus on from day one, and techniques for turning chaos into harmony.
As Miriam puts it, “a CMO is like the director of an orchestra. You’ve got all of these different instruments and if you get them singing together, then you will have the most powerful, beautiful output.”
Tune in for an honest conversation about the challenges—and rewards—of being a startup CMO, and learn why it takes a unique breed of marketer to thrive under the pressure.
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