Creative Ways to Retarget Your Facebook Ads

Strategize Your Business Online with Dee Boswell-Buck

“Retargeting to the right audience is essential if you want to see better conversions from your Facebook Ads.”

—Dee Boswell-Buck.

Do you keep coming back to a product or service you’re interested in before making the decision to purchase? I know I do! On average, it takes 7 to 12 touches before people make the commitment to buy.

So how do you make sure you’re top of mind for your target audience as a business owner online? You make sure you’re visible on the platforms where your audience is based. You share consistent content. And you invest in advertisements.

Facebook Ads Manager — which also operates on Facebook-owned platform Instagram — allows you to connect with hundreds of thousands of people each day, building your target audience and collecting data to track conversions to your website. However, consumer privacy laws are giving digital consumers more control over how their data is used online. An example is the recent iOS update, allowing Apple customers to choose not to share their data on platforms owned by third parties for advertising and measurement purposes — making it difficult to track conversions. Great for personal privacy, not great for business.

However, it’s not all doom and gloom! Business owners can still benefit from Facebook and Instagram Ads, but you just have to be creative — strategically, of course! How? You retarget your target audience.

Have you noticed that after liking, clicking on, or sharing something on social media, you start to see advertisements for similar things? This means you’ve been retargeted based on your engagement. In this episode of Strategize Your Business Online, I share several ways to creatively implement Facebook Ads to retarget your target audience on Facebook and Instagram, by engaging your prospects to create a business funnel using retargeting campaigns.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

>> The ins and outs of retargeting and how (and why) it works.

>> How to create and run your own effective retargeting campaign.

>> The different forms of engagement on Facebook and Instagram that can be used to retarget.

For more strategic ways to gain visibility online, subscribe to the podcast (and don’t forget to rate and review)!

Highlights:‌ ‌

01:25Retargeting ads and conversion.

03:00Tracking conversion on your website.

04:10Apple update.

05:44Creative ways to implement ads in your marketing strategy.

07:03Retargeting example: My free monthly masterclass.

10:06Run a retargeting campaign! ‌

Work with me: http://www.deeboswellbuck.com

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