Episode 859 "Successful Minds": The Art of Branding: Insights from BRANDThink Founder Lysle Wickersham

Strategic Advisor Board

Lysle Wickersham, the visionary Founder and Principal Consultant of BRANDThink, joins the Successful Minds podcast to share his journey and the inspiration behind founding BRANDThink. With offices in New York and Boston, Lysle has built a firm that stands out in the competitive world of branding and marketing. In this episode, he delves into the core services BRANDThink offers, key elements of successful brand strategy, and real-world examples of impactful branding projects. Lysle also discusses common branding mistakes, the importance of storytelling, and how to stay ahead of trends. Learn about the evolving role of marketing execution in brand development and the metrics that matter for measuring success. Discover Lysle's future goals for BRANDThink and how he plans to continue helping businesses achieve their branding objectives.

Tune in to learn more about:

Lysle's background and the inspiration behind founding BRANDThink.

The core services that BRANDThink offers and how they differentiate from other consulting firms.

Key elements of brand strategy and Lysle's approach to helping clients.

A successful branding project and its impact on the client's business.

Common branding mistakes and how to avoid them.

Staying current with trends and innovations in branding and marketing.

The importance of storytelling in branding and how to effectively tell a brand's story.

The evolving role of marketing execution in developing brand strategies.

Measuring the success of brand development and valuable metrics.

Lysle's future goals for BRANDThink and his vision for helping businesses achieve their branding objectives.

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Podcast Host: Patricia Baronowski-Schneider

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Guest: Lysle Wickersham

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