Why Tracking Unfollows is Hurting Your Social Media Strategy

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

How often do you track your followers?
Do you get anxious when you see five new followers come in, but your follower count is lower?

I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically.
In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of creating valuable content that engages your audience, measuring genuine engagement metrics, and maintaining a healthy online presence.
Follower count should not be your primary metric of success.
We know that the pressures of social media lead to a negative feedback loop, stressing the importance of focusing on quality over quantity. By delving into the psychological effects of social media's constant demand for validation, Heidi offers practical tips for breaking free from the cycle of stress and anxiety that comes with tracking followers and likes.
Let’s redirect energy towards what truly matters—nurturing and engaging our existing audiences. Whether you're a small business owner or a seasoned marketer, this episode provides invaluable insights into navigating the complicated landscape of social media marketing.

Episode Highlights:

• Why tracking follower count can be detrimental to your mental health and social media strategy

• The importance of focusing on engagement metrics over vanity metrics like followers and likes.

• Real-life examples and client stories that highlight the emotional toll of social media.

• Practical tips for creating valuable content that resonates with your audience.

• Strategies to nurture and engage your audience effectively.

Resources Mentioned:

• Free Hook Guide:

• Strategy Session

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [e-mail]