An opportunity that comes along once per year

Startup to Last

Topics from this episode:

• Rick gives a big update on how LegUp Health is prepping for open enrollment
  • His goal is to be long-term patient, but have short-term urgency
  • He doesn't have enough traffic for retargeting
  • Outreach will be their main lever
  • This weekend is his chance to get everything ready for November 1st
• Tyler talks about his time at Founder Summit
• LACRM is thinking about brand marketing instead of just performance marketing
• Tyler recounts a churn cohort analysis they did at LACRM
• Rick shares some advice he got from a friend
• Tyler gives an update on LACRM's integration partners
• We discuss "Courses as marketing"
• We talk about the value of sharing what you're working on with other people