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How a Canned Wine Brand Sells Through Story with Marian Leitner, Founder of Archer Roose Wines
Manage episode 321075121 series 2885828
Shauna Armitage द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shauna Armitage या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Marian Leitner is founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the US. Marian is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers.
Marian's wines can be found in James Beard Award Winning restaurants, grocery stores, and on JetBlue flights. Marian has been named one of the top 10 entrepreneurs by Boston Harbor angels. And she recently welcomed Elizabeth Banks as creative director for the brand.
Startup Renegades’ listeners can get 25% off your first order with coupon code Leitner25
Check out this episode to hear more about:
- How a family with no vineyard or history in the wine industry built a thriving canned wine business
- How Marian Leitner and her husband David re-envisioned how we view wine
- The importance of understanding your customer and making her feel seen
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegades at www.startuprenegades.com
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